When you’re buying a bottle of wine in a restaurant, it’s often tempting to stick with the familiar. Smart restaurateurs and sommeliers know this, which is why the highest per-bottle mark-ups tend to be on wines like Chablis, Rioja and Sancerre (especially in wine-friendly restaurants, where staff are keen to get guests to try something a bit different, for a change).
The smart thing to do is to take the vinous road less travelled by (enlisting your waiter as a guide, if necessary). True, you might end up with a bottle you’re not keen on, but the odds are far higher that you’ll make some wonderful new discoveries.